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성별에 따른 중년층의 가정간편식에 대한 소비행동과 선택속성

Consumption Behaviors and Selective Attributes of Home Meal Replacement in Middle-aged Adults according to Gender

한국식생활문화학회지 2019년 34권 6호 p.697 ~ 706
박소현 ( Park So-Hyun ) - 인하대학교 자연과학대학 식품영양학과

배미애 ( Bae Mi-Ae ) - 인하대학교 자연과학대학 식품영양학과
한소희 ( Han So-Hee ) - 인하대학교 자연과학대학 식품영양학과
서용덕 ( Seo Young-Deok ) - 인하대학교 교육대학원 영양교육전공
장경자 ( Chang Kyung-Ja ) - 인하대학교 자연과학대학 식품영양학과

Abstract


The purpose of this study was to investigate and compare the consumption behaviors for purchase of Home MealReplacement (HMR) products and importance and satisfaction on selective attributes of HMR in middle-aged adults bygender. The subjects were 919 middle-aged adults (400 males and 519 females; 40 to 64 years) residing in Seoul and itsmetropolitan area, who have HMR purchasing experience. The survey was conducted from January to August 2018.
Statistical analysis was performed using SPSS 23.0 program. Consumption frequency of HMR products in male and femalesubjects was 1-2 times a month by 42.3% and 40.8% and 4-6 times a month by 26.8% and 19.8%, respectively (p<0.05).
Reasons for purchasing HMR in male and female subjects were shown significantly different from saving time by 44.8% and50.5% and easy cooking by 25.8% and 16.6%, respectively (p<0.01). HMR products with high preference and satisfactionfor the subjects included Gimbap, precooked dried rice, and frozen food. According to the Importance-Performance Analysis(IPA), selective attributes of HMR with high importance and low satisfaction in the second quadrant were food additives,origin, nutrient content, and price, for both male and female subjects; additionally, hygiene was a factor included only byfemale subjects. Therefore, these results suggest that it is needed to consider to produce HMR products with improvedqualities using reliable food materials and ingredients and to maintain competitive pricing for the expansion of HMRproducts consumption of middle-aged adults.

키워드

Consumption; home meal replacement; importance-performance analysis; Korean middle-aged adult; selective attribute
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