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미쉐린 레스토랑 선택속성 중요도와 만족도에 관한 연구- 스타 레스토랑과 빕 구르망 레스토랑을 중심으로 -

A Study on Importance and Satisfaction of Michelin Restaurant Selection Attributes - Starred Restaurants and Bib Gourmand Restaurants -

한국식생활문화학회지 2020년 35권 1호 p.55 ~ 64
도현욱 ( Do Hyun-Wook ) - 전주대학교 한식조리학과

Abstract


This study on the importance and satisfaction of selection attributes for customers using Michelin restaurants. The surveywas conducted on 309 respondents who had visited and used restaurants by classifying the Michelin restaurants into starredrestaurants and Bib Gourmand restaurants. The data was collected and the frequency analysis, t-test verification, and IPAanalysis were performed using the SPSS 25.0 statistical program. The results of the study examined the difference betweenthe importance and satisfaction of the choice of starred restaurants. Overall, the importance was higher than satisfaction. The importance of hygiene and cleanliness was recognized by many customers that the expectation for the overall Starredrestaurants was very high. Bib Gourmand, showed that the importance was higher than satisfaction. In terms of importanceand satisfaction, the taste of food is the most important and the satisfaction is high. Comparing the IPA analysis of theattributes of 1) hygiene and cleanliness, food quality, convenience, and facade of food, 2) service professionalism andvariety of menus, 3) food price, atmosphere and amount, and 4) the attitude and kindness of the employees were shown. This study has great significance in providing practical basic data for the management of domestic Michelin restaurants.

키워드

Michelin restaurant; selection attributes; importance; satisfaction; IPA
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